Meta Rejects Bitcoin Treasury Plan, Signaling Big Tech’s Cautious Stance on Crypto

Introduction

As Bitcoin (BTC) continues its ascent, surpassing $110,000 in June 2025, corporate adoption of the cryptocurrency as a treasury asset is gaining traction among firms like Strategy and GameStop. However, Big Tech giants remain hesitant, with Meta Platforms delivering a resounding rejection of a shareholder proposal to add Bitcoin to its $72 billion cash reserves. The overwhelming 1,221-to-1 vote against the initiative, revealed in a May 28 regulatory filing, underscores the skepticism of major tech firms toward embracing volatile digital assets. Despite growing interest in stablecoins, Meta’s decision reflects broader concerns about Bitcoin’s role in corporate finance, raising questions about Big Tech’s readiness to integrate cryptocurrencies into mainstream business strategies.

Meta’s Decisive Rejection of Bitcoin

In January 2025, Bitcoin advocate Ethan Peck proposed that Meta allocate a portion of its $72 billion in liquid assets—primarily cash and equivalents like U.S. Treasury bills—to Bitcoin as a hedge against inflation. Peck argued that holding devaluing cash erodes shareholder value, citing Strategy’s success with its 582,000 BTC portfolio, now worth over $63 billion. However, Meta shareholders, with CEO Mark Zuckerberg controlling 61% of voting power, overwhelmingly rejected the proposal, with only 3.92 million votes (0.08%) in favor compared to nearly 5 billion against. This lopsided outcome, detailed in a regulatory filing, highlights Meta’s preference for traditional financial instruments over volatile cryptocurrencies.

Big Tech’s Reluctance to Embrace Bitcoin

Meta’s rejection aligns with a broader trend among Big Tech firms, as evidenced by Microsoft’s similar dismissal of a Bitcoin treasury proposal in December 2024. Campbell Harvey, a decentralized finance expert, told Cointelegraph that Bitcoin’s volatility makes it unsuitable for corporate treasuries unless a company’s core business involves crypto. “If Meta investors want Bitcoin exposure, they can buy it themselves,” Harvey argued, emphasizing that treasuries should prioritize stable, liquid assets for short-term obligations. Unlike Strategy, which has seen its stock soar alongside Bitcoin’s price, most tech giants, including Amazon and Apple, have avoided BTC, wary of the opportunity cost of diverting funds from research or acquisitions.

Stablecoins Gain Traction Over Bitcoin

While Meta shuns Bitcoin, it is reportedly exploring stablecoin integration for payments across its platforms, including Facebook, Instagram, and WhatsApp. Sources cited by Fortune indicate Meta is in talks with crypto firms like Circle to support stablecoins like USDC and USDT, which offer price stability by pegging to the U.S. dollar. This move follows a $230 billion stablecoin market surge and aligns with Big Tech’s broader interest, as companies like Apple, X, and Google evaluate stablecoins for efficient, 24/7 payments. The Senate’s ongoing debate over the GENIUS Act, which aims to regulate stablecoins, further underscores their appeal as a less volatile crypto option for tech giants.

Implications for Crypto Adoption

Meta’s rejection highlights a divide between crypto-native firms and traditional corporations. While 116 public companies, including Tesla and Marathon Digital, hold over $1 billion in Bitcoin, Big Tech’s caution could slow mainstream adoption. Posts on X reflect mixed sentiment, with users like @fiatarchive noting Meta’s firm stance against BTC, while @pumpius

 speculated about a potential pivot to XRP, though such claims remain unverified. The crypto industry, buoyed by regulatory progress like the CLARITY Act and Binance’s SEC victory, remains optimistic, but Big Tech’s hesitance suggests a gradual path to acceptance. Meanwhile, Bitcoin’s price momentum, driven by $386.2 million in ETF inflows on June 10, continues to attract smaller firms.

Conclusion

Meta’s overwhelming rejection of a Bitcoin treasury proposal underscores Big Tech’s cautious approach to cryptocurrencies, prioritizing stability over speculative assets. While firms like Strategy reap massive gains from BTC holdings, Meta and peers like Microsoft remain unconvinced, favoring traditional reserves or exploring stablecoins for practical applications. As regulatory clarity improves and institutional demand grows, Big Tech may eventually warm to crypto, but for now, their skepticism highlights the challenges of integrating volatile assets into corporate finance. The crypto market’s future hinges on bridging this gap, with stablecoins potentially paving the way for broader acceptance among tech giants.